Our new collection is on its way, and we're celebrating by bringing you a short history of popular fashion trends. From the 1930s to 1950s, these were the top styles.
Hollywood was booming in the 30s and had a huge influence on the fashion industry. Starts like Ginger Rogers and Judy Garland led the way, encouraging women to wear everything from silky tap pants to fringed tops.
Ginger Rogers in her tap pants
Menswear had started to seep into women's wardrobes, and actresses like Marlene Dietrich fought gender norms by wearing traditionally male tailoring.
We will also be launching a land-girl style dungaree trouser in our pre-spring drop. Set your alarm for 6pm on the 25th of February to get your hands on the new pieces!
Feminine silhouettes ruled the 50s and a post-war positive outlook meant that dressing for fun was back. Full skirts and nipped-in waists were everywhere.
Leanne's Granny Rosie
Round collars were adorned with ruffles or embroidery for added detail. Fabric supplies were on the rise again, which allowed for frivolous details.
Emma's Great Grandma Edna