Our Story So Far: How and why we started Rose's Wardrobe

If you're new here or you're ready for an update of our brand's story, read on to find out how and why we started Rose's Wardrobe.


Emma and Leanne were both working for a fast fashion retailer in Langholm when they met. Emma was a designer, while Leanne worked as a product developer. They quickly became friends, but by 2014, they were officially a couple!
By 2015, they were engaged and raising their daughter Chloe and fur baby Hollie together. In 2016, they moved to Manchester but couldn't resist coming back to Langholm in 2018 when Leanne was pregnant with their son Oscar. They have lived here ever since.


After working in fast fashion for seven years each, Emma and Leanne were tired of the ever-declining quality and the constant push for cheaper manufacture and lower prices. In early 2019, they started looking at starting their own slow fashion venture and decided on the name Rose's Wardrobe. The brand was named after Leanne's Granny Rosie, who was a very important part of her life, as are her and Leanne's other female role models. They were inspired by their relatives' clothing in old photographs, and wanted to recreate the style and quality for the modern day.



The first collection was released in September and included the 'Edna' Blouse and 'Nen' and 'Rosie' skirts, which are still best-sellers! All of the garments were (and still are) made to order by Emma and Leanne to each customer's measurements, using low-impact fabrics.




2020 was a strange year, but we kept busy by making scrubs for the NHS and planning for the future of Rose's Wardrobe. In October, we moved to our current studio in Bucchleuch Mill, where we get to watch beautiful fabrics being made every day. We love our space here, and the lovely darners who we share a room with always take care of us.



This year has been a busy one! We've launched three collections, developed loads of new styles and worked with our local community to teach sewing and mending skills. 

In October, we became a team of three when Anna joined as our brand assistant. She has been handling tasks from social media to sewing and is loving her new role. 


As the year comes to an end, we have lots of ideas for the future of Rose's Wardrobe and have already started planning our Spring 2022 collection and our trip to Festival of Vintage next April. Thank you to everyone who has supported us this (and every) year, we hope you all have a lovely festive period!

Visit our shop to see what we've been making!



Rose’s Wardrobe was founded by Emma and Leanne after both having over 12 years of experience between them working in high street, vintage inspired, and fashion supplier backgrounds. The inspiration from Rose’s Wardrobe derived from Emma and Leanne’s muses - their grandmas and great grandma - Patricia, Edna, and Rose. The aim is to produce replicas of the beautiful clothes their grandmas wore, using colours, styles and prints from the 1940’s through to the 1960’s. Anna joined our team this year as our brand assistant. She is a recent fashion graduate and helps out with everything from social media to sewing. You can connect with Rose’s Wardrobe on FacebookInstagram and Pinterest. Have a look at where Rose’s Wardrobe will be here. Read our sustainability statement. Or, shop the collection